Every business wants to transform customers into avid fans. That goal requires more than occasional effort. It takes planning, training, mission awareness and perfect execution by the brand managers.
MBMI conducted intensive studies of consumer preferences and needs during the last six months of 2013. The study was comprised of ten focus groups that interviewed 120 respondents, representing consumers of radio, television, online lifestyle media and two aspirational consumer products (high value timepieces and five-star hotels). Respondents were evenly distributed between men and women, aged 30 to 54.
Our study revealed that consumers of aspirational products and media are closely aligned in their expectations of the companies that they describe as being trustworthy.
The interviews provided other valuable insights that we will discuss in weeks to come in this blog, but among the most useful are 10 Actions That Make Your Consumers Believe in You.
If you want your customers to feel that you will be there for them, we encourage you to strive for excellence when performing these ten actions: