Middays Still Matter: Ten Reasons to Listen At Work

Middays still matter: 10 reasons to listen at work

Middays still matter when the ratings arrive.

Current PPM wisdom may dictate that your time and efforts should be spent elsewhere, and while drives are beneficial in your quest for ranking position, the drives aren’t the only dayparts that move the needle.
When you next meet with your on-air, marketing or imaging teams, remember why middays still matter; there are huge and frequently mobile audiences available to listen with focus and attention.

These forgotten cumers used to feel special because we told them they were special to us and because we catered to their collective massive mountain of accumulated AQH. They still are special, and when your hosts speak on the air, or a potential listener comes to an event, or you decide where a game should play, remember to smile, take a deep breath and provide features and benefits that have traditionally attracted listeners during the At Work hours.

Remind your users of The Top Ten Reasons to Listen At Work:


        • 1. Radio entertains in work and office environments, but is rarely intrusive.
        • 2. Music is scientifically proven to lower stress levels and blood pressure while working.
        • 3. Radio turns “work time” into “you time.”
        • 4. Radio is a personal choice to exercise and is often one of the few things you can control at work.
        • 5. Music delivers internal focus that encourages productivity and creativity.
        • 6. Staying connected to lifestyle news, entertainment and music that radio provides makes you more interesting to co-workers.
        • 7. Your favorite music is available on free local radio, your smart phone, or your computer, without the distraction of creating playlists or the pain of a paid subscription.
        • 8. Radio’s community involvement helps you to connect and bond with your neighbors.
        • 9. Music creates the illusion that the workday passes by more quickly than if you work in silence.
        • 10. Watching television while driving is both illegal and seriously dangerous.

Why do YOU listen to the radio?

We are sure you have some reasons of your own to add to this list. We invite you to leave a comment.

Post by

Bill Pasha
President/CEO

Bill Pasha is President/CEO of The MBMI Companies, LLC., the parent firm of MultiBrand Media International, Maximized Brand Marketing International and Valoriant Safety. Before joining the entrepreneurial world, Bill was recognized as one of the top Program Directors in America and as an authority on consumer consumption of media. He continues to consult broadcasters around the world.

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