Bob Lefsetz is a remarkable observer of our industry. His daily commentaries and blogs are distributed to, and read by, anybody who is anybody.
You probably know him and subscribe.
On the off chance you missed his comparison of Amateurs vs. Professionals, we feel obligated to offer it to you here with Bob’s kind permission.
If you’re new to the business, take Bob’s advice. If you’re a vet, be objective and, if necessary, change your ways, Scrooge, lest the ghosts of business haunt your career forever.