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Politics As Business, Business As PoliticsNovember 4, 2015

Leadership - By: Multibrand Media

(Contributed by Debbie Pasha – Debbie is a Manager & Co-owner of The MBMI Companies, LLC and manages local political campaigns and civic affairs projects in the U.S. for the Maximized Brand Marketing division.)                                        

The MBMI Companies are privileged in that our enterprises provide support and guidance to a vast number of interests. One of our favorites is the work we do with political organizations.

Tuesday night’s Democrat Party Presidential Debates on CNN gave us a chance to sit around the table over pizza and beer and poke some fun at the talking heads. It also provided us with a thought starter that we want to share with you.

Is your business better off employing a strong local manager or a great consultant?

We admit that we are a bit biased because our business involves a team of some of America’s best broadcast, hotel, restaurant, local political and safety consultants. But from 40,000 feet, here is the way we see it:

Most of the companies with which we work cannot afford to employ both a great local management team and a strong consulting team. It is simple economics for the most part, but it also goes deeper. (more…)

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There are no greater gifts to give and receive this season, than time with, and love for, one another.

The Greatest GiftsDecember 26, 2014

Leadership - By: Bill Pasha
I started to think about how I might celebrate Christmas differently if this were to be my last.

Contemplating one’s own mortality isn’t the kind of thing that encourages holiday cheer, but it is a wonderful way to gauge whether one is properly keeping Christmas.

Admittedly, Christmas is a uniquely Christian event. While I value and love many very good people of many faiths around the globe as employees, contractors, clients and friends of The MBMI Companies, I recognize that my thoughts may appeal only to those of similar religious persuasions as my own, but I hope that every reader will take in my message regardless of personal beliefs.

I’ve seen A Christmas Carol and I actually have read Charles Dicken’s tale of redemption from cover to cover a couple of times. With each annual visit to the cold, dark counting room of Marley & Scrooge, I applaud Ebenezer’s eventual personal transformation. His estranged nephew’s love for the miser and Scrooge’s newfound concern for Tiny Tim, make me want to become a better person. For a day or two. Then, I suppose, I go right back to counting my profits and asking the employees to justify an extra bucket of coal.

This year, though, I have come to the realization that the only thing that sticks with most people and cause them to change… I mean, REALLY change for the better…is to come face-to-face with the Grim Reaper. Were Tim McGraw to sing this carol, it would sound a lot like his hit, Live Like You Were Dying.

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You Can be a great leader by Multibrand Media

You Can Be A Great LeaderOctober 15, 2014

Leadership - By: Bill Pasha

We seek great leaders. Citizens demand bold leadership. Many companies track their sales executives on Leader Boards. CEOs impart their wisdom at leadership conferences, which, we can only imagine, means that only the crème de la crème of the company may attend and benefit. Oddly, that seems the antithesis of what great leaders would want for their companies.

Some say convincingly that leaders are born, not made.

At The MBMI Companies, we disagree.

Not only can leaders be made, they must be made.

After over a century of combined years of managing businesses of all sizes, and even a few seasons at quarterback, the MBMI “leadership” has developed our list of qualities that make a noteworthy leader (more…)

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One bad apple can quickly erase the long-term efforts of a group of others.

The Value of One ManAugust 6, 2014

Customer Relations / hospitality / Leadership - By: Bill Pasha
During the past week, I was treated to an executive level, advanced course in Customer Service. The week wasn’t supposed to be a learning experience for me. In fact, I was supposed to be nothing more than a willing participant in a long anticipated few days of rest and relaxation.

I work with one of the finest five-star hotel groups in the world. I deal regularly with people for whom guest service is a way of life, but it took a concierge onboard a cruise ship to demonstrate how one man, and one man alone, can make or break your company or mine.

His name is Francis. He is a native of a Pacific Rim nation, who came to the United States to work at sea, serving well-heeled customers in hopes of contributing to his family’s future. He spends as many as six consecutive months at sea, living in shared quarters like a college student, using Skype as his only lifeline to his wife and darling daughter. That doesn’t make him special, though, because many immigrants, legal and otherwise, come to the United States to work and benefit from our generosity.

What makes Francis different from the rest is that he singlehandedly changed my mind about an entire company. (more…)

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Best practices to improve communication between senior staff and employees.

A Failure to CommunicateJune 20, 2014

career / Leadership - By: Bill Pasha

Of MBMI’s many clients, one stands out. This client is owned by a top-notch company that is known to all. It employs first tier “name” managers, and boasts volumes of best practices and key performance indices.

This client stands out for another, less favorable, reason: Its employees don’t feel important. That is where we encountered the problem and where your organization can benefit from what we observed.

We frequently have pointed out in our blog posts that employees need to possess a clear understanding of the objectives of any mission. They need to hear and believe that their contributions are necessary and appreciated. In the case of this particular organization, though, the employees suffer from what they think is a lack of appreciation. It isn’t. The employees are greatly appreciated and, for the most part, compensated according to skill levels. These employees suffer from a lack of communication. The inability of this company’s senior staff to communicate to frontline supervisors is as startling as it is remarkable. What makes this situation sadder and more serious is that that senior management doesn’t even communicate within its own ranks. The vacuum of meaningful manager-to-subordinate feedback is obvious, and we have raised warning flags about this issue at every level of the company in the hope of correcting the problem before it is too late.

“Too late?” you ask. Yes. We have seen this movie before and the ending always makes us cry. (more…)

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Dad-isms and their translations www.multibrandmedia.com

Dad-isms and their translationsJune 12, 2014

Leadership - By: Bill Pasha

This weekend, the United States, Canada and more than a few other countries celebrate our fathers in a made-for- Hallmark original, called “Father’s Day.”

Actually, the history books place the blame, er, credit, for Father’s Day squarely at the feet of one Sonora Smart Dodd of Spokane, Washington. In 1910, Ms. Dodd joined forces with a local YMCA to celebrate fatherhood. It was a complement to Mother’s Day, which was already a resounding success. Father’s Day took a bit longer to get off the ground. Although a couple of presidents stood fast on the topic, it wasn’t until 1966 that President Lyndon Johnson declared the third Sunday of June to be Dad’s Day.

The rest is history.

Now, hold onto those polka dot ties and Norelco electric shavers, because this week’s blog recalls those priceless words of wisdom shared by dads everywhere to their children, in the hopes of teaching right from wrong, good from evil, fat from thin, and generally go back to watching their baseball.

Thus, MBMI presents the top ten “Dad-isms” and their translations. Remember their effect on you, consider how you use them today, and delight in how your kids will remember you by them long after you are no longer around to barbeque your own Father’s Day dinner:

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task-saturation- How to protect your frontline employees from a terrible crash and burn situation. www.multibrandmedia.com

Arguably, the United States Air Force is the finest fighting team of skilled professional aviators ever assembled. Highly trained airmen and women are prepared for almost any situation; combat, rescue, reconnaissance, even entertainment at air shows.

It seems almost incomprehensible that professionals with so much knowledge, skill and understanding of the high stakes at which they operate, could make fatal errors. But they do. Often.

In the early 2000s, the Air Force accumulated mishap data from the previous decade, which revealed that about 80% of aviation accidents were caused by pilot error. Not surprisingly, many of those errors were caused by the inability of the flight crews to process the information flow they received and execute effectively. These pilots could no longer assess situations, danger, or develop life-saving responses to the data because they were too busy with other things. In the Air Force, this is known as Fatal Task Saturation; the effect of too many things being asked of a pilot at one time.

In the air, the first rule is to fly the airplane. “Aviate, Navigate and Communicate” is the common phrase known to all fighter pilots. When handled in the appropriate order, tasks generally do not overwhelm pilots. So, what is the phrase that protects your frontline employees from a terrible crash and burn situation?

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