It has been a huge three-week period for radio broadcasters and MBMI has made the most of every minute of every day.
Last week, the industry flocked to Hollywood, CA for three days of learning, listening, eating, drinking and networking, called Worldwide Radio Summit 2014. The event enjoyed its fourth year in 2014, attracting the biggest and most influential roster of radio and music industry professionals that we have enjoyed since the era of Radio & Records gatherings. The difference claimed by this conference, is that it actually promotes the business in positive ways and facilitates learning at all levels.
The storied pros like Fred Jacobs and Mike McVay mingled with powerful newcomers, label veterans (Yep, we saw Tony Smith), and music legends like Nikki Sixx. We might even rightly categorize Nikki as a ‘radio guy,’ too, given the success of his Premiere Networks syndicated radio program, Sixx Sense. In full disclosure, MBMI represents Nikki’s program…and the entire body of Premiere Network offerings…in Russia, Italy, Austria, Slovenia, Latvia, Serbia, Croatia, Turkey and Greece. Call us if you’d like to know more about any Premiere product.
The commercial is over, but the star power remains. WWRS 2014 covered the important stuff: Connected dashboards, Tech Survey 10, the curated consumer selected music threat, comparisons between international radio and what is heard domestically in the US, morning show training, live and local versus centralized programming, research and its intelligent application to programming, methods to improve our digital stakes, and more. Somehow, WWRS2014’s Joel Denver and Sat Bisla even created the All Access band. While Daughtry and Christina Perri don’t have to look over their shoulders just yet (Their performances brought down the private party at Hard Rock Café), the showcase section gave perennial favs like Danny Buch a musical voice.
Given the level of social media from WWRS2014, it will only continue to grow and become a bigger force in radio. MBMI is proud to have been a sponsor of the event. It’s okay. We thought the lanyards were ugly, too, and we paid for them.
During the week before WWRS, much of the rest of the world converged on Dublin, Ireland for RadioDays Europe 2014. Again, as a major supporter of the event, MBMI’s crew may be a little biased, but we can’t imagine a more lively and productive gathering.
MBMI president, Bill Pasha, attended the convention with MBMI digital and social media guruette, Isabel Boschi, European programming consultant Robert Brndusic-Dedus, and WWRS2014 Consultant of the Year, Paige Nienaber.