Hiring Amateurs

before you go to that dreadful budget meeting and dismiss the possibility of hiring pros, think of the situation you’ll create for the future of your company

Hiring AmateursNovember 27, 2014

broadcast + new media / radio / team building - By: Multibrand Media

If you think it’s expensive to hire a professional, wait until you hire an amateur.

The budget friendly option is tempting. Especially during periods of economic turmoil with no solution on the horizon. I’ve witnessed members of the board who decided to hire a technician who thinks a lot but knows very little. Inevitably, those board members tend to be very sorry for their actions. At the end of the day, it costs them too much.

Too many self-proclaimed media or brand gurus have persuaded themselves that they are in the know; actually calling themselves revolutionaries of their businesses. These people become the quick fix, and we all know how attractive a quick fix is to someone who is desperate.

Differentiation is a great buzz word right now and it seems everyone wants to fight the Status Quo. Don’t let these trendy phrases and concepts allow so-called soft-spoken “fighters for better tomorrow” to destroy what you have built.

Too few leaders recognize that even Steve Jobs created staggering ideas and proposals that, sadly, had no market value.

So, what happens when reality strikes? We know that it does strike far too often and without mercy. It takes no hostages. It does not negotiate.

 

The next time someone who sounds great at a conference or impresses you with his/her charisma, think twice before you make a move to retain that person or company to provide you with know-how.

Let them project results using real numbers and challenge them with responsibility for their projections. Professionals will show no fear at this assignment because they understand the value of reputation and success.

Professionals matter. Professionals contribute to winning organizations. Professionals find solutions, make hard decisions and create value for the client. Professionals don’t nod their heads and do not people please. Professionals only focus on creating long-lasting results.

So before you go to that dreadful budget meeting and dismiss the possibility of hiring pros, think of the situation you’ll create for the future of your company.

On the off chance you missed Bob Lefsetz’s post  back in May, he compares Amateurs vs. Professionals in an easy to read list format.

To quote the top professional who has created value for his investors for a number of years now, Warren Buffet: “Price is what you pay, Value is what you get.”

Price is what you pay, Value is what you get

Get value. Hire professionals. MBMI is here to help.

Post by

Robert Brndušič-Deduš
Senior Advisor and Authorized Agent

Deduš is a new style communicator who founded Slovenia's Medija Servis, a European media consulting and research provider, operated and marketed by MultiBrand Media International since 2012. Robert's unique approaches to product research, positioning and marketing, talent development, and overall brand management, have been recognized by many of Europe's most influential media corporations.

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