If you think it’s expensive to hire a professional, wait until you hire an amateur.
The budget friendly option is tempting. Especially during periods of economic turmoil with no solution on the horizon. I’ve witnessed members of the board who decided to hire a technician who thinks a lot but knows very little. Inevitably, those board members tend to be very sorry for their actions. At the end of the day, it costs them too much.
Too many self-proclaimed media or brand gurus have persuaded themselves that they are in the know; actually calling themselves revolutionaries of their businesses. These people become the quick fix, and we all know how attractive a quick fix is to someone who is desperate.
Differentiation is a great buzz word right now and it seems everyone wants to fight the Status Quo. Don’t let these trendy phrases and concepts allow so-called soft-spoken “fighters for better tomorrow” to destroy what you have built.
Too few leaders recognize that even Steve Jobs created staggering ideas and proposals that, sadly, had no market value.
So, what happens when reality strikes? We know that it does strike far too often and without mercy. It takes no hostages. It does not negotiate.